Cathy Beaudoin joined General Atlantic in 2017 as a Special Advisor. Ms. Beaudoin works closely with General Atlantic’s Global Retail & Consumer team and other sector investment teams to identify investment opportunities and support the firm’s existing portfolio of companies.
Prior to joining General Atlantic, Ms. Beaudoin was President of Amazon Fashion for eight years, where she led the company’s successful push to become one of the largest apparel retailers in the United States. During this time, she brought hundreds of reputable brands to Amazon, led Amazon’s 2012 sponsorship of the Met Ball, the opening of Amazon’s 40,000-square-foot photo studio in Williamsburg, New York, and a multi-year partnership with The Council of Fashion Designers of America (CFDA) to sponsor New York Fashion Week: Men’s.
Prior to joining Amazon in 2009, Ms. Beaudoin served as General Manager of Gap’s Piperlime, the e-commerce shoe platform she founded in 2005. While at Gap, she held a number of senior marketing positions across the company’s Old Navy and Banana Republic brands. Ms. Beaudoin began her career at Ogilvy One Worldwide. She holds a B.A. from Trinity College.