Banca CR Firenze Drives Organic Growth with SSA Global's CRM and Accenture

SSA Global, a leading provider of extended enterprise solutions and services, today announced that Banca CR Firenze, a leading Italian bank, is driving organic growth by deploying SSA CRM, powered by Epiphany. Recommended and implemented by Accenture , CR Firenze has achieved significant results using SSA CRM to develop and execute central marketing campaigns to more than 600,000 customers and distribute leads and responses to their more than 450 branches.

"Being able to segment our customer base and determine the most likely offer for each customer has helped us significantly increase our offer redemption rates," said Giovanni Andolfi, marketing and customer insight manager, CR Firenze. "Working with SSA Global and Accenture has helped CR Firenze to improve our customers' overall experience and drive organic growth within our existing customer base."

In their branches, CR Firenze is using SSA Sales and SSA Marketing solutions for lead management, personalized offer recommendations and a comprehensive view of the customer. The solutions provide branch sales agents with an intelligent, integrated sales and marketing desktop with a single view of the customer as well as automated offer recommendations to help drive better cross selling to existing customers when in the branch. The SSA Global solution put in place by Accenture for CR Firenze has generated 31 percent acceptance rates for outbound marketing campaigns, and has seen a 51 percent positive response to targeted cross sell offers in their branches.

"CR Firenze has shown excellent results in improving offer acceptance rates," said Mauro Macchi, partner, Accenture. "Key to this is a strong understanding of their customers at an individual level. By using SSA CRM, powered by Epiphany to deliver intelligent recommendations at the point of customer interactions, CR Firenze has improved customer service as well as driven new revenues."

"Financial services companies worldwide are seeking new ways to understand their customer base to better drive organic growth," said Jim Handy, president, Strategic Solutions, SSA Global. "Working with global partners like Accenture, SSA Global is well suited to address these challenges through providing CRM solutions that drive profitability by making every customer interaction intelligent."