General Atlantic Investment in Red ventures

About Red Ventures:

Red Ventures acquires customers for the world’s leading brands. Merging online marketing and sales with proprietary optimization technologies, Red Ventures generates new customers in large volumes for the top brands in home and business services. Red Ventures is only paid for results, offering its partners unparalleled market reach with limited exposure.

Founded in 2000, Red Ventures is experiencing tremendous growth. It has been ranked among the fastest-growing companies in the U.S. by Inc. Magazine, and has been recognized both regionally and nationally as one of the best places to work. Red Ventures has four offices and more than 1,000 employees in the U.S. and Puerto Rico. 

Capabilities:

Red Ventures takes online marketing services to a new level. Rather than merely generating leads or providing SEO consulting services, Red Ventures applies its expertise to generate new customers for companies in a range of service-related industries.

The components that make up the company’s customer acquisition platform are:

Industries:

Red Ventures generates new customers for leading providers of security monitoring, satellite television, internet service, and other home and business services. Each time the company forms a new partnership, it establishes a separate business unit with dedicated marketing, sales, operations and technology staff.

Red Ventures’ advantage lies in the ability to take learnings gained in one business unit or marketing practice area and rapidly apply them across all others to increase marketing effectiveness and sales center conversion.