General Atlantic Portfolio
Our portfolio companies are already on a strong growth trajectory — our goal is to enhance it. We have a solid track record of delivering strategic, practical and impactful support to our portfolio companies.
FORMA Brands is an incubator, accelerator, and curator of next-generation beauty brands, with a portfolio including Morphe, Morphe 2, Jaclyn Cosmetics, Such Good Everything, and Playa Beauty.
Grove Collaborative ×
Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.
European Wax Center ×
European Wax Center is a leading beauty lifestyle brand franchise, offering customers a full suite of hair waxing services, as well as its own line of beauty products in the skincare, body, and brow categories.
Authentic Brands Group ×
Authentic Brands Group (ABG) is a leading brand development, management, and licensing business with a diversified portfolio of brands across lifestyle, sports and celebrity & entertainment sectors.