Privalia is a private club organizing
short-term monobrand sales online, solely of top brands, at exceptional prices
and exclusively to its members. In just four years: more than 5 million members,
more than 7.5 million items sold and ten new stores every day speak for themselves.
The key to success? Privalia follows the B2B2C model. The what?
Yes, you read that correctly. The B2B2C model brings benefits to everyone. It
stands for Business-to-Business-to-Consumer. To put it another way, Premium brands
benefit from working with Privalia by reaching our registered members, who in
turn benefit from the relationship between Privalia and the premium brands.
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Brands have perfectly incorporated
the Privalia concept. The company is the most profitable channel to sell excess
seasonal stock. Working with the best brands demands the utmost rigour. Privalia’s
online stores take care of every detail, respecting the brand values of every
label and expressing them in an efficient but discrete manner, allowing the brands
to feel that they are in just the right place to clear their stock.
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Privalia is the only worldwide
player leading each market where it operates (Brazil, Italy and Spain) and the
only big US/European player to expand to Latin America.
It couldn’t be clearer: Privalia’s concept has succeeded everywhere
it has been implemented, and each time there are more people buying their clothes,
accessories and household goods via the internet.
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