Achim Berg

Senior Advisor



Achim Berg is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s EMEA investment team and portfolio companies. He also serves as President of BITKOM, Germany’s Federal Association of Information Technology, Telecommunications, and New Media. Before joining General Atlantic in 2016, Achim was Chief Executive Officer of arvato AG, a subsidiary of German media conglomerate Bertelsmann SE. Earlier in his career, he held a number of senior management positions at Microsoft, including Corporate Vice President of the Windows Phone division, General Manager of Microsoft Germany, and Area Vice President of Microsoft International. Prior to that, Achim served on the Executive Board of T-Com and worked at leading technology companies, including Fujitsu Siemens Computers GmbH, Dell Deutschland GmbH, and Bull AG.

Current Board Affiliations

Flix, Board Member
NuCom Group, Board Member
powercloud, Board Member
Allianz Germany, Board Member
Gieseke & Devrient, Board Member

Historical Board Affiliations

ControlExpert, Board Member
Staffbase, Board Member
Bertelsmann, Board Member


University of Applied Sciences at TH Köln, B.S., Computer Science

Senior Advisors are independent contractors that are advisors to General Atlantic and its portfolio companies. They are not employees nor affiliates of General Atlantic entities.

Advisory Directors are former Managing Directors who have retired under General Atlantic’s retirement policy.