Samir Assaf

Senior Advisor



Samir Assaf is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies. Based in London, Samir also serves as a member of the Advisory Board of BeyondNetZero, General Atlantic’s climate venture. Samir is involved across numerous areas of the firm, including sourcing, developing relationships with entrepreneurs and advising portfolio companies, particularly across Europe and the Middle East.

Samir has extensive global financial services experience, having spent nearly three decades in leadership roles at HSBC, including his current roles as CEO of HSBC Global Banking & Markets and Chairman of Corporate and Institutional Banking, Senior Advisor and Chairman of the Board of HSBC Middle East.

Current Board Affiliations

BeyondNetZero, Advisor
HSBC Middle East Bank Limited, Chairman
HSBC Middle East Holdings BV, Chairman
Saudi British Bank (SABB), Board Member

Historical Board Affiliations

HSBC Continental Europe, Chairman
Global Financial Markets Association (GFMA), Chairman
HSBC Trinkhaus & Burkhardt AG, Supervisory Director
FICC Markets Standards Board (FMSB) Advisory Council, Founding Member
FEMR (Fair and Effective Market Risk) Market Practitioner Panel (MPP), Founding Member
HSBC Bank plc, Board Member


L’Institut d’Etudes Politiques, B.S., Finance
La Sorbonne University, M.B.A., Economics and International Finance
Université Saint-Joseph de Beyrouth, M.S., Economics

Community Involvement

Alfanar, Board Member
St Joseph’s University, Lebanon, Board Member
St Joseph’s University, Lebanon, Strategic Board Member

Senior Advisors are independent contractors that are advisors to General Atlantic and its portfolio companies. They are not employees nor affiliates of General Atlantic entities.

Advisory Directors are former Managing Directors who have retired under General Atlantic’s retirement policy.