Samir Assaf

Chairman of MENA



Samir Assaf is a Senior Advisor and Chairman of MENA at General Atlantic. In his role, Samir provides strategic support and advice to the firm’s investment teams and portfolio companies across the Middle East and Northern Africa. Based in London, Samir also serves as a member of the Advisory Board of BeyondNetZero, General Atlantic’s climate venture.

Samir has extensive global financial services experience, having spent nearly three decades in leadership roles at HSBC, including his current role as advisor to the Group Chairman and Group CEO and as Non-Executive Chairman of the Boards of HSBC Bank Middle East Limited and HSBC Middle East Holdings BV. He was formerly CEO of HSBC Global Banking & Markets and Chairman of Corporate and Institutional Banking.

Current Board Affiliations

BeyondNetZero, Advisor
HSBC Middle East Bank Limited, Chairman
HSBC Middle East Holdings BV, Chairman
Saudi British Bank (SABB), Board Member

Historical Board Affiliations

HSBC Continental Europe, Chairman
Global Financial Markets Association (GFMA), Chairman
HSBC Trinkhaus & Burkhardt AG, Supervisory Director
FICC Markets Standards Board (FMSB) Advisory Council, Founding Member
FEMR (Fair and Effective Market Risk) Market Practitioner Panel (MPP), Founding Member
HSBC Bank plc, Board Member


L’Institut d’Etudes Politiques, B.S., Finance
La Sorbonne University, M.B.A., Economics and International Finance
Université Saint-Joseph de Beyrouth, M.S., Economics

Community Involvement

Alfanar, Board Member
St Joseph’s University, Lebanon, Board Member
St Joseph’s University, Lebanon, Strategic Board Member

Senior Advisors are independent contractors that are advisors to General Atlantic and its portfolio companies. They are not employees nor affiliates of General Atlantic entities.

Advisory Directors are former Managing Directors who have retired under General Atlantic’s retirement policy.