Samir Assaf is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies. Based in London, Samir also serves as a member of the Advisory Board of BeyondNetZero, General Atlantic’s climate venture. Samir is involved across numerous areas of the firm, including sourcing, developing relationships with entrepreneurs and advising portfolio companies, particularly across Europe and the Middle East.
Samir has extensive global financial services experience, having spent nearly three decades in leadership roles at HSBC, including his current roles as CEO of HSBC Global Banking & Markets and Chairman of Corporate and Institutional Banking, Senior Advisor and Chairman of the Board of HSBC Middle East.
Current Board Affiliations
Historical Board Affiliations
Senior Advisors are independent contractors that are advisors to General Atlantic and its portfolio companies. They are not employees nor affiliates of General Atlantic entities.
Advisory Directors are former Managing Directors who have retired under General Atlantic’s retirement policy.