General Atlantic Portfolio
Our portfolio companies are already on a strong growth trajectory — our goal is to enhance it. We have a solid track record of delivering strategic, practical and impactful support to our portfolio companies.
FORMA ×
FORMA Brands is an incubator, accelerator, and curator of next-generation beauty brands, with a portfolio including Morphe, Morphe 2, Jaclyn Cosmetics, Such Good Everything, and Playa Beauty.
Depop ×
Depop is a peer-to-peer fashion resale marketplace popular with Gen Z consumers.
Grove Collaborative ×
Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.