General Atlantic Portfolio
Our portfolio companies are already on a strong growth trajectory — our goal is to enhance it. We have a solid track record of delivering strategic, practical and impactful support to our portfolio companies.
Morphe is a digitally-led, direct-to-consumer masstige makeup brand and beauty platform with a global presence. The brand emphasizes makeup artistry, inclusivity, and prestige quality products at affordable prices.
Depop is a peer-to-peer fashion resale marketplace popular with Gen Z consumers.
Grove Collaborative ×
Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.
Tenfu is a leading tea brand and retailer of tea products in China.