General Atlantic Portfolio

Our portfolio companies are already on a strong growth trajectory — our goal is to enhance it. We have a solid track record of delivering strategic, practical and impactful support to our portfolio companies.

FORMA ×

FORMA Brands is an incubator, accelerator, and curator of next-generation beauty brands, with a portfolio including Morphe, Morphe 2, Jaclyn Cosmetics, Such Good Everything, and Playa Beauty.

  • Sector: Consumer
  • Headquarters: Burbank, CA
  • Date Invested: 08/16/2019
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Grove Collaborative ×

Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.

  • Sector: Consumer
  • Headquarters: San Francisco, CA
  • Date Invested: 01/11/2019
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European Wax Center ×

European Wax Center is a leading personal care franchise brand, offering customers a full suite of professional hair waxing services with its innovative Comfort Wax™, as well as its own line of beauty products in the skincare, body and brow categories.

  • Sector: Consumer
  • Headquarters: Plano, TX
  • Date Invested: 09/25/2018
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Authentic Brands Group ×

Authentic Brands Group (ABG) is a leading brand development, management, and licensing business with a diversified portfolio of brands across lifestyle, sports and celebrity & entertainment sectors.

  • Sector: Consumer
  • Headquarters: New York, NY
  • Date Invested: 10/25/2017
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Torchy’s Tacos ×

Originally a single food truck in Austin, Texas, Torchy’s Tacos is a fast casual restaurant concept that serves innovative, street-food inspired tacos in a unique dining environment.

  • Sector: Consumer
  • Headquarters: Austin, TX
  • Date Invested: 08/15/2017
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Too Faced ×

Now part of the Estee Lauder portfolio of brands, Too Faced is a manufacturer and supplier of cosmetics products and accessories for eyes, face, and lips.

  • Sector: Consumer
  • Headquarters: Irvine, CA
  • Date Invested: 07/07/2015
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Barteca ×

Barteca creates restaurants where great food and attentive service are fun, stylish, and accessible, including Barcelona Wine Bar, an award-winning Spanish tapas bar, and Bartaco, a more casual taquería with Brazilian beach-inspired décor.

  • Sector: Consumer
  • Headquarters: South Norwalk, CT
  • Date Invested: 12/15/2015
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Tory Burch ×

Tory Burch is a leading consumer brand focused on the accessible luxury category.

  • Sector: Consumer
  • Headquarters: New York, NY
  • Date Invested: 12/31/2012
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