General Atlantic Portfolio

Our portfolio companies are already on a strong growth trajectory — our goal is to enhance it. We have a solid track record of delivering strategic, practical and impactful support to our portfolio companies.


FORMA Brands is an incubator, accelerator, and curator of next-generation beauty brands, with a portfolio including Morphe, Morphe 2, Jaclyn Cosmetics, Such Good Everything, and Playa Beauty.

  • Sector: Consumer
  • Headquarters: Burbank, CA
  • Date Invested: 08/16/2019
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Depop ×

Depop is a peer-to-peer fashion resale marketplace popular with Gen Z consumers.

  • Sector: Consumer
  • Headquarters: London, United Kingdom
  • Date Invested: 06/7/2019
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Grove Collaborative ×

Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.

  • Sector: Consumer
  • Headquarters: San Francisco, CA
  • Date Invested: 01/11/2019
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