General Atlantic Portfolio
Our portfolio companies are already on a strong growth trajectory — our goal is to enhance it. We have a solid track record of delivering strategic, practical and impactful support to our portfolio companies.
Morphe is a digitally-led, direct-to-consumer masstige makeup brand and beauty platform with a global presence. The brand emphasizes makeup artistry, inclusivity, and prestige quality products at affordable prices.
Grove Collaborative ×
Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.
European Wax Center ×
European Wax Center is a leading beauty lifestyle brand franchise, offering customers a full suite of hair waxing services, as well as its own line of beauty products in the skincare, body, and brow categories.
Authentic Brands Group ×
Authentic Brands Group (ABG) is a leading brand development, management, and licensing business with a diversified portfolio of brands across lifestyle, sports and celebrity & entertainment sectors.
Torchy’s Tacos ×
Originally a single food truck in Austin, Texas, Torchy’s Tacos is a fast casual restaurant concept that serves innovative, street-food inspired tacos in a unique dining environment.
Too Faced ×
Now part of the Estee Lauder portfolio of brands, Too Faced is a manufacturer and supplier of cosmetics products and accessories for eyes, face, and lips.
Barteca creates restaurants where great food and attentive service are fun, stylish, and accessible, including Barcelona Wine Bar, an award-winning Spanish tapas bar, and Bartaco, a more casual taquería with Brazilian beach-inspired décor.
Tory Burch ×
Tory Burch is a leading consumer brand focused on the accessible luxury category.