General Atlantic’s mission in the Consumer sector is to partner with and support the founders and management teams of the world’s most innovative and authentic high growth consumer brands and retail concepts. We are global investors who aim to help companies capitalize on growth opportunities within and beyond their core geographies, and we can provide resources to help with key initiatives such as retail expansion, digital growth, and technology investment. We are active across a wide variety of Consumer subsectors, including recent investments in beauty, restaurants, and apparel brands.
Our Current and Former Consumer Portfolio VIEW ALL
Morphe is a digitally-led, direct-to-consumer masstige makeup brand and beauty platform with a global presence. The brand emphasizes makeup artistry, inclusivity, and prestige quality products at affordable prices.
Depop is a peer-to-peer fashion resale marketplace popular with Gen Z consumers.
Grove Collaborative ×
Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.
European Wax Center ×
European Wax Center is a leading beauty lifestyle brand franchise, offering customers a full suite of hair waxing services, as well as its own line of beauty products in the skincare, body, and brow categories.
Today Inc. ×
Today Inc. is a leading Chinese convenience store brand which utilizes a tech-enabled, next-generation retail model to offer customers a differentiated experience.
SÉZANE is a leading digitally native, Parisian fashion brand, founded by Morgane Sézalory.
Capital Foods ×
Capital Foods is a fast growth niche Indian packaged foods company that has built a leading position in the Indian-Chinese cuisine category through its wide offering of sauces, condiments, ready-to- eat noodles, soups and snacks under its ‘Ching’s’ and ‘Smith & Jones’ brands.
Absolute Barbecue ×
Absolute Barbecue is a leading chain of casual-dining restaurants with locations in India and the Middle East.
Authentic Brands Group ×
Authentic Brands Group (ABG) is a leading brand development, management, and licensing business with a diversified portfolio of brands across lifestyle, sports and celebrity & entertainment sectors.
Grupo Axo ×
Grupo Axo is a leading multi-brand retail company that owns and operates Promoda, Mexico’s leading off-price retailer, and also owns the exclusive rights to commercialize 20+ international consumer brands in the apparel and accessories categories in Mexico.
Consumer Sector Team VIEW ALL
Global Head of Consumer New York
Andrew Crawford ×
Andrew Crawford is a Managing Director and Global Head of General Atlantic’s Consumer sector. Andy serves on the firm’s Management Committee and is Chairman of the Portfolio Committee. Before joining General Atlantic in 2014, he was a senior member of Advent International’s investment team where he focused on the Retail & Consumer sector.
Managing Director New York
Andrew Ferrer ×
Andrew Ferrer is a Managing Director at General Atlantic and focuses on investments in the Consumer sector. Prior to joining General Atlantic in 2014, Andrew worked at Sycamore Partners, Warburg Pincus and Berkshire Partners, where he also focused primarily on consumer investments. Andrew started his career in the Private Equity Group at Goldman Sachs.
Head of Latin America New York, São Paulo
Martín Escobari ×
Martín Escobari is Co-President, Managing Director and Head of General Atlantic’s business in Latin America. Martín is Chairman of the firm’s Investment Committee and also serves on the Management and Portfolio Committees.
Before joining General Atlantic in 2012, Martín was a Managing Director at Advent International where he focused on the financial services sector. Prior to that, he was Co-Founder and CFO of Submarino.com, a leading Brazilian online retailer that went public on the Bovespa and was sold to Lojas Americanas in 2006. Martin started his career as a management consultant at The Boston Consulting Group.
Head of India & Southeast Asia Mumbai
Sandeep Naik ×
Sandeep Naik is a Managing Director and Head of General Atlantic’s business in India & Southeast Asia. He is also a member of the firm’s Management and Portfolio Committees. Before joining General Atlantic in 2012, Sandeep served as a Partner and Co-Head of India for Apax, leading investments in the healthcare, financial and business services, and retail and consumer sectors. Earlier in his career, he was Global Marketing Manager at Medtronic Inc., a scientist at Mayo Clinic, and a management consultant with McKinsey & Company. He is also the Co-Founder of InfraScan Inc., a medical device business focused on detecting bleeding inside the brain using a handheld device. Sandeep was selected as a Young Global Leader by the World Economic Forum and has served on the Global Agenda Council of New Order of Economic Thinking.
Head of Munich Munich
Joern Nikolay ×
Joern Nikolay is a Managing Director and leads General Atlantic’s business in Germany, Austria, and Switzerland as part of the EMEA team. Prior to joining General Atlantic in 2008, Joern was an Associate at TA Associates in London. Before that, he was a Case Team Leader at Bain & Company in Düsseldorf, and an Analyst at Morgan Stanley in Frankfurt.
Managing Director Mumbai
Shantanu Rastogi ×
Shantanu Rastogi is a Managing Director and focuses on investments in the firm’s Financial Services, Healthcare, and Consumer sectors in the India & Asia-Pacific region. He rejoined General Atlantic in 2013 after working at the firm from 2005 to 2007. Previously, Shantanu was a Principal at Apax Partners, and prior to that, he was a Management Consultant at McKinsey & Company.
Head of China Beijing, Hong Kong, Shanghai
Eric Zhang ×
Eric Zhang is a Managing Director and Head of General Atlantic’s business in China. Before joining the firm in 2016, Eric was a Global Partner and Managing Director at The Carlyle Group from 2006 to 2016 where he focused on investments in Asia. Previously, he was Vice President of Mergers and Acquisitions at Credit Suisse in Hong Kong, and prior to that, he was a Vice President in the Investment Banking division at China International Capital Corporation Limited in Beijing.
Principal São Paulo
Rodrigo Catunda ×
Rodrigo Catunda is a Principal at General Atlantic and focuses on the firm’s investments across various sectors in Latin America. Prior to joining General Atlantic in 2011, Rodrigo was an Investment Banking Associate at J.P. Morgan in São Paulo and New York, focused on Latin America.
Head of Mexico Office Mexico City
Luis Cervantes ×
Luis Cervantes is a Principal and leads General Atlantic’s Mexico City office, focusing on the firm’s growth investments in Mexico and across Latin America. Prior to joining General Atlantic in 2013, Luis was an Associate at Advent International where he concentrated on investments across sectors in Latin America. Previously, he was an Investment Banking Analyst at UBS in the Latin American group based in Mexico City. Luis also serves as an Adjunct Professor at Universidad Iberoamericana.
Principal New York
Shaw Joseph ×
Shaw Joseph is a Principal at General Atlantic and focuses on investments in the firm’s Consumer sector. Since joining General Atlantic in 2012, Shaw has also been active in the firm’s Technology sector. Before General Atlantic, he was an Associate with Hellman & Friedman. Shaw began his career at Greenhill & Co.
Melis Kahya Akar
Head of Consumer for EMEA London
Melis Kahya Akar ×
Melis Kahya Akar is a Principal at General Atlantic and leads the firm’s Consumer investments across EMEA, in addition to focusing on investments in Turkey. Before joining General Atlantic in New York in 2015, Melis was a Vice President at TSG Consumer Partners where she focused on investments in the Retail and Consumer sectors. Previously, she was an Analyst in the Investment Banking division at J.P. Morgan where she concentrated on the consumer and retail sectors.
Vice President London
Aparna Aiyar ×
Aparna Aiyar is a Vice President at General Atlantic and focuses on investments in the Consumer sector. Prior to joining General Atlantic in 2017, Aparna worked for TSG Consumer Partners as a Senior Associate and UBS as an Analyst, Global Consumer Products & Retail Group.
Vice President New York
Samuel Lerer ×
Sam Lerer is a Vice President at General Atlantic and focuses on investments in the firm’s Consumer sector. Since joining General Atlantic in 2013 through 2018, Sam focused on investments in the firm’s Technology sector. Prior to joining General Atlantic, Sam was an Investment Banking Analyst at Evercore Partners in the Telecommunications advisory group based in New York.
Vice President New York
Ben Sherman ×
Ben Sherman is a Vice President at General Atlantic and focuses on investments in the firm’s Consumer sector. Prior to joining General Atlantic in 2014, Ben was an Associate at Silver Lake. Prior to that, he was an Investment Banking Analyst at Greenhill & Co.
Vice President Mumbai
Varun Talukdar ×
Varun Talukdar is a Vice President at General Atlantic and focuses on the firm’s investments in the India & Asia-Pacific region. Before joining General Atlantic in 2013, Varun was an Investment Professional at Premji Invest where he concentrated on investments in the retail & consumer and education sectors. Prior to that, Varun worked with the Lehman Brothers Bankruptcy Estate in New York to manage and unwind its Indian private and public equity assets. He has also worked at Bayside Capital, the Miami-based credit investment arm of H.I.G. Capital, and in the Industrials Investment Banking division of Bank of America in New York.
Senior Associate London
Andrea Calabró ×
Andrea Calabró is a Senior Associate at General Atlantic and focuses on the firm’s Consumer investments in EMEA, in addition to focusing on investments in Italy across all sectors. Prior to joining General Atlantic in 2017, Andrea was an Analyst in the Investment Banking division at J.P. Morgan both in London and in Milan.
Associate New York
Jennifer Hwang ×
Jennifer Hwang is an Associate at General Atlantic and focuses on investments in the firm’s Consumer sector. Prior to joining General Atlantic in 2019, Jennifer was an Investment Banking Analyst at Perella Weinberg Partners in the Consumer and Retail group.
Associate New York
Michael LeGrand ×
Michael LeGrand is an Associate at General Atlantic and focuses on investments in the firm’s Consumer sector. Before joining General Atlantic in 2019, Michael was an Associate at CCMP Capital Advisors. Prior to that, he was an Analyst with the Consumer and Retail group at Perella Weinberg Partners.
Jimena Nowack ×
Jimena Nowack is an Associate at General Atlantic and focuses on investments in firm’s Consumer sector. Prior to joining General Atlantic in 2019, Jimena was an Analyst at Lazard on the Consumer M&A sector team in London.
Senior Advisor New York
Todd Diener ×
Todd Diener is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies in the Consumer sector, drawing on his extensive experience in the restaurant and hospitality industry. Before joining General Atlantic in 2017, Todd spent 28 years with Brinker International, helping Chili’s, a small restaurant chain, grow into an iconic, global restaurant brand. After serving as President of Chili’s for five years, he became Brinker International’s Chief Operating Officer with oversight of the company’s core brands, including Chili’s, Corner Bakery Café, Maggiano’s Little Italy, On the Border, and Romano’s Macaroni Grill. Todd returned to the role of Chili’s President in 2005 when the brand entered its most aggressive growth phase, building 75-125 new locations per year through the end of 2009 when he retired. Todd is also an Operating Partner at several private equity firms and performs due diligence projects for potential acquisitions.
Senior Advisor New York
Cathy Beaudoin ×
Cathy Beaudoin is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies. Before joining General Atlantic in 2017, Cathy served as President of Amazon Fashion for eight years. During this time, she brought hundreds of reputable brands to Amazon, led Amazon’s 2012 sponsorship of the Met Ball, the opening of Amazon’s 40,000-square-foot photo studio in Williamsburg, New York, and a multi-year partnership with The Council of Fashion Designers of America (CFDA) to sponsor New York Fashion Week: Men’s. Prior to Amazon, she served as General Manager of Gap’s Piperlime, the e-commerce shoe platform she founded in 2005. While at Gap, she held a number of senior marketing positions across the company’s Old Navy and Banana Republic brands. Cathy began her career at Ogilvy One Worldwide.
Senior Advisor New York
Ken Stevens ×
Ken Stevens is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies in the Consumer sector. Ken draws on his diverse retail and consumer products background, including serving as Chairman of Too Faced, Ulta, Charlotte Russe, and Cost Plus World Market. He has also held several Chief Executive Officer or President positions at Philosophy, Tween Brands, Express, Bath and Body Works, and Taco Bell. In addition, Ken co-led McKinsey & Company’s West Coast Consumer practice and held senior positons at PepsiCo.