Novak Djokovic

Novak Djokovic is a Global Strategic Advisor, working closely with the firm’s leadership team, portfolio companies, and investors. He brings perspectives from elite sport, entrepreneurship, and investing that reflect General Atlantic’s commitment to excellence.

One of the most accomplished athletes in the history of professional tennis, Novak is a 24-time Grand Slam singles champion, Olympic gold medalist, and record holder for the most weeks ranked World No. 1, with 428 weeks atop the ATP rankings. Across more than two decades at the highest level of global sport, he has been recognized for his longevity, discipline, and commitment to continuous improvement.

Off the court, Novak is an entrepreneur, investor, and philanthropist. He has invested in and supported companies across health, wellness, and technology, drawing on his experience at the forefront of elite sport and human performance. He is also the co-founder of the Novak Djokovic Foundation, together with his wife Jelena, which works to expand access to early childhood education and development opportunities for underserved communities.

Learn more about the partnership here.