Cathy Beaudoin

Senior Advisor

REGION United States


Cathy Beaudoin is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies. Before joining General Atlantic in 2017, Cathy served as President of Amazon Fashion for eight years. During this time, she brought hundreds of reputable brands to Amazon, led Amazon’s 2012 sponsorship of the Met Ball, the opening of Amazon’s 40,000-square-foot photo studio in Williamsburg, New York, and a multi-year partnership with The Council of Fashion Designers of America (CFDA) to sponsor New York Fashion Week: Men’s. Prior to Amazon, she served as General Manager of Gap’s Piperlime, the e-commerce shoe platform she founded in 2005. While at Gap, she held a number of senior marketing positions across the company’s Old Navy and Banana Republic brands. Cathy began her career at Ogilvy One Worldwide.

Current Board Affiliations

FORMA, Board Member
Torchy's Tacos, Board Member


Trinity College, B.A., History

Senior Advisors are independent contractors that are advisors to General Atlantic and its portfolio companies. They are not employees nor affiliates of General Atlantic entities.

Advisory Directors are former Managing Directors who have retired under General Atlantic’s retirement policy.