General Atlantic and NFL’s 32 Equity Announce Global Strategic Partnership

General Atlantic, a leading global growth investor, and 32 Equity, the strategic investment vehicle of the National Football League, today announced a global strategic partnership to pursue growth investment opportunities across the sports industry.

The partnership was approved by a vote of the NFL clubs, in their roles as members of 32 Equity, at the League’s October Meeting in New York.

With a shared long-term perspective, General Atlantic and 32 Equity aim to advance new ways for people to experience and engage with sports, broaden access across markets around the world, and back innovative companies developing new technologies, platforms, and experiences shaping the industry’s future.

The partnership combines 32 Equity’s deep experience and relationships across the sports ecosystem with General Atlantic’s more than 45 years of experience partnering with founders and management teams as they scale, alongside its global reach, local-market expertise, and value creation capabilities.

32 Equity was advised in this partnership by PJT Partners.