Samir Assaf joins General Atlantic as Senior Advisor

General Atlantic, a leading global growth equity firm, announced today that Samir Assaf has joined the firm as a Senior Advisor. He will also serve as a member of the Advisory Board for BeyondNetZero, General Atlantic’s new climate venture. Based in London, Samir brings with him more than three decades of financial services experience and will advise on a range of areas, including sourcing, developing relationships with entrepreneurs around the world and portfolio company support.

Samir spent 27 years at HSBC in a number of key leadership roles. Most recently, he was the Chairman of Corporate and Institutional Banking, with responsibility for strengthening HSBC’s ties with its most important clients and partners, while supporting the bank with the development of its sustainability strategy and new partnership models. Prior to this role, Samir led HSBC’s Global Banking and Markets division as Chief Executive for a decade.

Samir will continue to support HSBC and its businesses via his role as an advisor to the Group Chairman and Group CEO and as Non-Executive Chairman of the Boards of HSBC Bank Middle East Limited and HSBC Middle East Holdings BV.

Gabriel Caillaux, Co-President, Managing Director and Head of General Atlantic’s business in EMEA, said, “Samir’s deep experience leading global businesses and expansive network will prove a valuable addition to our team, particularly in bolstering General Atlantic’s network and deepening our expertise in Europe, the Middle East and beyond.”

Samir Assaf commented, “It is an exciting time to be joining General Atlantic, given the firm’s continued development and strong track record of partnering with leading entrepreneurs. I look forward to collaborating with the General Atlantic global team as they identify and support some of the most exciting growth businesses and help them scale.”

Samir also serves as Co-Chair of the Coalition for Climate Resilient Investment (CCRI), the organization launched at the UN Climate Action Summit in 2019 by public and private institutions across the global financial industry to foster the more efficient integration of physical climate risks in investment decision-making. He also served as Chairman of the Global Financial Markets Association from 2014 to 2017.

About General Atlantic

General Atlantic is a leading global growth equity firm with more than four decades of experience providing capital and strategic support for over 400 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic currently has over $78 billion in assets under management inclusive of all products as of June 30, 2021 and more than 175 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, Singapore and Stamford. For more information on General Atlantic, please visit the website:

Media Contacts

Mary Armstrong & Casey Gunkel
General Atlantic [email protected]