General Atlantic Team
Our global team is dedicated to helping our portfolio companies become market leaders domestically, regionally, and globally.
Head of Latin America New York, São Paulo
Martín Escobari ×
Martín Escobari is Co-President, Managing Director and Head of General Atlantic’s business in Latin America. Martín is Chairman of the firm’s Investment Committee and also serves on the Management and Portfolio Committees.
Before joining General Atlantic in 2012, Martín was a Managing Director at Advent International where he focused on the financial services sector. Prior to that, he was Co-Founder and CFO of Submarino.com, a leading Brazilian online retailer that went public on the Bovespa and was sold to Lojas Americanas in 2006. Martin started his career as a management consultant at The Boston Consulting Group.
Chairman of Brazil São Paulo
Pedro Parente ×
Pedro Parente is Chairman of Brazil at General Atlantic and works closely with the Latin American investment team to support its portfolio companies in the country to scale and grow both regionally and internationally.
Pedro was formerly the Chairman and CEO of a leading food company, BRF. Prior to his tenure at BRF, Pedro Parente served as CEO or in other leadership roles at organizations including Petrobras, PRADA Financial Advisory Group, Bunge Brasil and Group RBS. Before his business career, Mr. Parente held several leadership roles in the Brazilian government, including Minister of Planning, Energy and Mining, and Chief of Staff during President Fernando Henrique Cardoso’s term.Pedro has been honored with both civil and military national decorations from Brazil.
Operating Principal São Paulo
Frederico Carvalho ×
Frederico Carvalho is an Operating Principal and part of General Atlantic’s Operations Group where he provides strategic support and financial expertise to the firm’s investment teams and portfolio companies with a focus on the Latin America region. Before joining General Atlantic in 2012, Fred served as Chief Operating Officer of the Merchant Banking division at BTG Pactual Group. Previously, he was a Partner in Deloitte’s Transaction Services group in São Paulo, leading deal advisory, corporate reorganization, and diligence services for major private equity investors and strategic clients in Brazil.
Principal São Paulo
Rodrigo Catunda ×
Rodrigo Catunda is a Principal at General Atlantic and focuses on the firm’s investments across various sectors in Latin America. Prior to joining General Atlantic in 2011, Rodrigo was an Investment Banking Associate at J.P. Morgan in São Paulo and New York, focused on Latin America.
Principal São Paulo
Luiz Ribeiro ×
Luiz Ribeiro is a Principal at General Atlantic and focuses on the firm’s investments in Brazil and Colombia. Before joining General Atlantic in 2016, Luiz worked as a Director at Advent International where he concentrated on the financial services and healthcare sectors while based in the São Paulo and Bogota offices. During his time at Advent, he served on the boards of a number of investments, and served as Interim CFO of Atmosfera.
Vice President São Paulo
Ricardo Sales ×
Ricardo Sales is a Vice President at General Atlantic and focuses on investments in a variety of industries across the Latin America region. Before joining General Atlantic in 2013, Ricardo was an Investment Banking Analyst at Goldman Sachs.
Mark Traiman Coji
Associate São Paulo
Mark Traiman Coji ×
Mark Traiman Coji is an Associate at General Atlantic and focuses on investments in the Latin American region. Prior to joining General Atlantic in 2018, Mark was an Investment Banking Analyst at Goldman Sachs.
Analyst São Paulo
Senior Advisor São Paulo
Conrado Engel ×
Conrado Engel is a Senior Advisor at General Atlantic, providing strategic support and advice to the firm’s investment teams and portfolio companies in Latin America. Before joining General Atlantic in 2020, he served as Senior Executive Vice President at Banco Santander Brasil, where he oversaw the Retail and Wealth Management & Specialized Businesses, including Auto Joint Ventures. He also served as a member of the Board of Directors and Risk and Compliance Committee at Banco Santander. Prior to this, Conrado held several senior roles at HSBC, including CEO of HSBC Brasil and Retail Director for HSBC Asia Pacific. He also previously served as CEO at Financeira Losango and in senior positions at Banco Nacional-Unibanco. Conrado began his career at Citibank S.A.